Strategic brand positioning and copy-writing, website, stationary and promotional marketing materials for existing professional staffing agency. As the descendant of a parent company, Professional Care wanted to maintain the ‘Care’ portion of its name. Pairing it with a new positioning statement and developing marketing copy that speaks to the C-A-R-E of their approach constructs a new narrative that drives the marketing and imbues the brand with purpose. A congenial colour palette and mixed approach of illustration and colour-blocking breathes new fresh life into the collateral.
