Packaging and branding refresh, photo shoot art direction, website, collateral marketing materials and tradeshow materials for gluten-free pizza line. When this project came to me all of the boxes were ‘framed’ in a tv black box treatment that was developed at the same time as the retro-influenced logo you see now. Through various adjustments over time (brighter smile, new vibrant colour palette, newly defined typeface system, circle backgrounds and banners that work in conjunction with the logo, dynamic composition of the custom photography) we have arrived at a modernized and freshened look that still reflects the retro stylistic origins of the brand, but is brighter and more compelling to the consumer.
